Portfolio of

Susan McLain

Lake Ontario. Webster, NY

About Me

Just as I have lived multiple places throughout the U.S., I have had the opportunity to gain knowledge and experience in many roles during my career so far.

Throughout this site, you will see images of places I have lived or visited in the U.S. as well as examples of my work. In addition, I am experimenting with different ways to present the information, so things may change as I get feedback on how different examples perform.

Because some of the work I have done, such as building a strategy or managing a program, don’t come with specific outputs that can be shared like a portfolio item, I have tried to help give an idea of the work by sharing the metrics or process that helped bring success. 

Feel free to explore this site – I am exploring different ways to present my portfolio as well, so this site will grow and change. 

Skills I Can Bring To Your Business

Marketing Management

From defining strategy to implementation for digital and traditional marketing across multiple platforms and touchpoints including trade show management, sales support and campaigns.

Project Management

Technical and Creative project management including scope, burn, agile, waterfall and blended projects.

Program Management

Scope, process improvement, resourcing, operations, budget.

Technical Writing

Help files, quick reference cards, technical articles and white papers, protocol development, testing, end user and technical documentation.

Other Writing

Well researched articles, whitepapers, blogs, website content, ads, tradeshow signage, sales toolkits and more.

Content Strategy

Understanding audience, pivoting to their needs and ensuring content meets the needs of the target audience. Carefully thought out planning and strategy helps ensure better outcomes.

Business Analysis

From examining business needs to developing requirements and functional specifications.

Illustration

From creating an icon library for technical illustrations to creation of diagrams, I've managed to develop illustrations for training, sales literature and technical documentation.

Websites

From conception to design and delivery, I've built sites in WordPress, managed a global content publishing process in AEM, and managed projects delivering new and updated sites in Drupal and Sitecore.

Website Authoring and Content Management

I've defined processes and technical improvements to manage content displayed on a site built on AEM, trained teams on authoring and management of content.

Advertising

From planning digital and traditional advertising across multiple platforms to delivering creatives and measuring success to ensure the best results within the budget. Fun Fact: I've designed a billboard ad!

Google Ads Management

Strategy, planning and implementation of ads including copy, audience segmenting, measurement and analytics.

Tools I Have Used

This is not an exhaustive list, but just a sampling of tools I have used during my career. 

Business
  • Microsoft 365
  • Sharepoint
  • Adobe Acrobat 
  • Smartsheet
  • Google Suite & Workspace 
  • Google Sites
  • Click Up
  • Monday.com (beginner)
  • Jira
  • Confluence
  • Azure DevOps
  • Smartsheet
  • Teams
  • Adobe InDesign
  • Microsoft Word & Pages
  • Adobe Technical Communication Suite
  • Adobe Framemaker
  • RoboHelp
  • Adobe Illustrator
  • draw.io
  • miro and mural
  • Lucid
  • Keynote & Powerpoint
  • Captivate
  • Adobe Creative Suite (Photoshop, Illustrator)
  • FIGMA
  • Adobe InDesign
  • Adobe XD
  • Dreamweaver
  • Google Analytics
  • Google Search
  • Jetpack
  • Yoast
  • Screaming Frog
  • SEO PowerSuite
  • Bing Webmaster
  • Elementor Pro
  • Guttenberg
  • AEM
  • Salesforce
  • Sharepoint
  • Drupal
  • WordPress
  • Kentico
  • Constant Contact
  • Mail Chimp
  • Marketo
  • Salesforce
  • Eloqua
  • Act (On)
  • YouTube
  • Facebook
  • LinkedIn
  • Instagram
  • Hootsuite